000 00582 a2200181 4500
005 20230607132823.0
050 _aHF1416
_bUsu.
100 _aUsunier, Jean-Claude.
245 _aMarketing across cultures /
_cJean-Claude Usunier.
501 _a6498
650 _aExport marketing - Social aspects.
650 _aInternational business enterprises - Social aspects.
650 _aIntercultural communication.
250 _a2nd ed.
260 _bPrentice Hall
_c1996.
520 _aFirst edition has title, International marketing: a cultural approach.
942 _cBK
_oHF1416 Usu.
999 _c2941
_d2941