000 | 00582 a2200181 4500 | ||
---|---|---|---|
005 | 20230607132823.0 | ||
050 |
_aHF1416 _bUsu. |
||
100 | _aUsunier, Jean-Claude. | ||
245 |
_aMarketing across cultures / _cJean-Claude Usunier. |
||
501 | _a6498 | ||
650 | _aExport marketing - Social aspects. | ||
650 | _aInternational business enterprises - Social aspects. | ||
650 | _aIntercultural communication. | ||
250 | _a2nd ed. | ||
260 |
_bPrentice Hall _c1996. |
||
520 | _aFirst edition has title, International marketing: a cultural approach. | ||
942 |
_cBK _oHF1416 Usu. |
||
999 |
_c2941 _d2941 |