| 000 | 00486 a2200157 4500 | ||
|---|---|---|---|
| 005 | 20230607132921.0 | ||
| 050 |
_aHF5415.2 _bBru. |
||
| 100 | _aBruner, Gordon C. | ||
| 245 |
_aMarketing scales handbook : a compilation of multi-item measures / _cGordon C. Bruner, Paul J. Hensel. |
||
| 501 | _a6802 | ||
| 650 | _aMarketing research. | ||
| 650 | _aScaling (Social sciences). | ||
| 700 | _aHensel, Paul J. | ||
| 260 |
_bAmerican Marketing Association _c1994. |
||
| 942 |
_cBK _oHF5415.2 Bru. |
||
| 999 |
_c3157 _d3157 |
||