000			00536 a2200181 4500
005			20230607132935.0
050			_aHF5823 _bBel.
100			_aBelch, George E.
245			_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
501			_a6870
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
700			_aBelch, Michael A.
250			_a4th ed.
260			_bIrwin/McGraw-Hill _c1998.
942			_cBK _oHF5823 Bel.
999			_c3218 _d3218