000 00457 a2200157 4500
005 20230607133010.0
050 _aHF5415.13
_bBuz.
100 _aBuzzell, Robert D.
245 _a(The) PIMS principles : linking strategy to performance /
_cRobert D. Buzzell, Bradley T. Gale.
501 _a7053
650 _aMarketing - Management.
650 _aStrategic planning.
700 _aGale, Bradley
260 _bFree Press
_c1987.
942 _cBK
_oHF5415.13 Buz.
999 _c3354
_d3354