000 00435 a2200157 4500
005 20230607133028.0
050 _aHF5415
_bCes.
100 _aCespedes, Frank V.
245 _aManaging marketing linkages : text, cases, and readings /
_cFrank V. Vespedes.
501 _a7158
650 _aMarketing.
650 _aMarketing - Case studies.
650 _aBusiness planning.
260 _bPrentice Hall
_c1996.
942 _cBK
_oHF5415 Ces.
999 _c3436
_d3436