000 00638 a2200193 4500
005 20230607141914.0
050 _aHF5415.33
_bU6Haw.
100 _aHawkins, Del I.
245 _aConsumer behavior : building marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
501 _a8095
650 _aConsumer behavior - United States.
650 _aMarket surveys - United States.
650 _aConsumer behavior - United States - Case studies.
700 _aBest, Roger J.; Coney, Kenneth A.
250 _a7th ed.
260 _bIrwin/McGraw-Hill
_c1998.
520 _aIncludes diskette.
942 _cBK
_oHF5415.33 U6Haw.
999 _c4122
_d4122