000 | 00573 a2200181 4500 | ||
---|---|---|---|
005 | 20230607141938.0 | ||
050 |
_aHD69 _bB7Kno. |
||
100 | _aKnox, Simon. | ||
245 |
_aCompeting on value : bridging the gap between brand and customer value / _cSimon Knox and Stan Maklan. |
||
501 | _a8236 | ||
650 | _aBrand name products - Management. | ||
650 | _aBrand name products - Valuation - Management. | ||
650 | _aCustomer loyalty. | ||
650 | _aMarketing - Management. | ||
700 | _aMaklan, Stan | ||
260 |
_bFinancial Times/Pitman _c1998. |
||
942 |
_cBK _oHD69 B7Kno. |
||
999 |
_c4231 _d4231 |