000			00488 a2200169 4500
005			20230607142103.0
050			_aHF5823 _bShi.
100			_aShimp, Terence A.
245			_aAdvertising promotion and Supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
501			_a8603
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
250			_a5th ed.
260			_bDryden Press _c2000.
942			_cBK _oHF5823 Shi.
999			_c4527 _d4527