000 00431 a2200133 4500
005 20230607142139.0
050 _aHF5415
_bKel.
245 _aKellogg on marketing /
_cthe Kellogg Marketing Faculty, Northwestern University, Dawn Iacobucci, editor.
501 _a8815
650 _aMarketing.
700 _aIacobucci, Dawn; Northwestern University. Kellogg School of Management
260 _bJ. Wiley
_c2001.
942 _cBK
_oHF5415 Kel.
999 _c4687
_d4687