000 00458 a2200169 4500
005 20230607142143.0
050 _aHF5415
_bLan.
100 _aLancaster, Geoff.
245 _aEssentials of marketing : text and cases /
_cGeoff Lancaster, Lester Massingham.
501 _a8833
650 _aMarketing.
650 _aMarketing - Case studies.
700 _aMassingham, Lester
250 _a3rd ed.
260 _bMcGraw-Hill
_c1999.
942 _cBK
_oHF5415 Lan.
999 _c4704
_d4704