000 00496 a2200157 4500
005 20230607142252.0
050 _aHD59.2
_bDow.
100 _aDowling, Grahame.
245 _aCreating corporate reputations : identity, image, and performmance /
_cGrahame Dowling.
501 _a9193
650 _aCorporate image.
650 _aCorporations - Public relations - Case studies.
650 _aBrand name products - Management.
260 _bOxford University Press
_c2001.
942 _cBK
_oHD59.2 Dow.
999 _c4995
_d4995