000			00612 a2200181 4500
005			20230607142303.0
050			_aHF5415.55 _bBla.
100			_aBlattberg, Robert C.
245			_aCustomer equity : building and managing relationships as valuable assets / _cRobert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
501			_a9275
650			_aRelationship marketing.
650			_aCustomer services - Marketing.
650			_aCustomer relations.
650			_aCustomer loyalty.
700			_aGetz, Gary; Thomas, Jacquelyn S.
260			_bHarvard Business School Press _c2001.
942			_cBK _oHF5415.55 Bla.
999			_c5062 _d5062