| 000 | 00490 a2200169 4500 | ||
|---|---|---|---|
| 005 | 20230607142327.0 | ||
| 050 |
_aHF5823 _bShi. |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aAdvertising, promotion, and supplemental aspects of integrated marketing communications / _cTerence A. Shimp. |
||
| 501 | _a9420 | ||
| 650 | _aCommuniction in marketing. | ||
| 650 | _aSales promotion. | ||
| 020 | _a9780030103520 | ||
| 250 | _a4th ed. | ||
| 260 |
_bDryden Press _c1997. |
||
| 942 |
_cBK _oHF5823 Shi. |
||
| 999 |
_c5168 _d5168 |
||