000 00593 a2200181 4500
005 20230607142516.0
050 _aHF5415.13
_bAhm.
100 _aAhmed, Pervaiz K.
245 _aInternal marketing : tools and concepts for customer-focused management /
_cPervaiz K. Ahmed and Mohammed Rafiq.
501 _a10099
650 _aMarketing - Management.
650 _aMarketing - Management - Case studies.
650 _aMarketing channels.
650 _aMarketing channels - Case studies.
700 _aRafiz, Mohammed
260 _bButterworth/Heinemann
_c2002.
942 _cBK
_oHF5415.13 Ahm.
999 _c5686
_d5686