000 00477 a2200157 4500
005 20230607142637.0
050 _aHF5415.5
_bMac.
100 _aMcKenna, Regis.
245 _aTotal access : giving customers what they want in any anytime, anywhere world /
_cRegis McKenna.
501 _a10472
650 _aCustomer services.
650 _aCustomer relations.
650 _aCustomer satisfaction.
260 _bHarvard Business School Press
_c2002.
942 _cBK
_oHF5415.5 Mac.
999 _c5988
_d5988