000			00471 a2200157 4500
005			20230607142702.0
050			_aHF5823 _bShi.
100			_aShimp, Terence A.
245			_aAdvertising, promotion, and supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
501			_a10605
650			_aCommunication in marketing.
650			_aSales promotion.
250			_a6th ed.
260			_bThomson/South-Western _c2003.
942			_cBK _oHF5823 Shi.
999			_c6093 _d6093