| 000 | 00594 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20230607142707.0 | ||
| 050 |
_aHF5415.122 _bMar. |
||
| 100 | _aMarconi, Joe. | ||
| 245 |
_aCrisis marketing : when bad things happen to good companies / _cJoe Marconi. |
||
| 501 | _a10626 | ||
| 650 | _aMarketing. | ||
| 650 | _aMarketing - Case studies. | ||
| 650 | _aCrisis management. | ||
| 650 | _aCrisis management - Case studies. | ||
| 700 | _aAmerican Marketing Association | ||
| 250 | _a2nd ed. | ||
| 260 |
_bAmerican Marketing Association/NTC Business Books _c1997. |
||
| 942 |
_cBK _oHF5415.122 Mar. |
||
| 999 |
_c6114 _d6114 |
||