| 000 | 00419 a2200145 4500 | ||
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| 005 | 20230607142956.0 | ||
| 050 |
_aHF5415 _bKot. |
||
| 100 | _aKotler, Philip. | ||
| 245 |
_aLateral marketing : new techniques for finding breakthrough ideas / _cPhilip Kotler, Fernando Trias de Bes. |
||
| 501 | _a11392 | ||
| 650 | _aMarketing. | ||
| 700 | _aTrias de Bes, Fernando | ||
| 260 |
_bJ. Wiley _c2003. |
||
| 942 |
_cBK _oHF5415 Kot. |
||
| 999 |
_c6762 _d6762 |
||