000 00481 a2200169 4500
005 20230607143042.0
050 _aHF5415
_bPer.
100 _aPerreault, William D.
245 _aEssentials of marketing : a global-managerial approach /
_cWilliam D. Perreault, E. Jerome McCarthy.
501 _a11645
650 _aMarketing.
700 _aMcCarthy, E. Jerome
250 _a8th ed.
260 _bIrwin/McGraw-Hill
_c2000.
520 _aIncludes CD-ROM.
942 _cBK
_oHF5415 Per.
999 _c6972
_d6972