| 000 | 00520 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607143046.0 | ||
| 050 |
_aHF5415.135 _bCra. |
||
| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
||
| 501 | _a11660 | ||
| 650 | _aMarketing - Decision making. | ||
| 650 | _aMarketing - Management. | ||
| 650 | _aMarketing - Management - Case studies. | ||
| 700 | _aPiercy, Nigel F. | ||
| 250 | _a7th ed. | ||
| 260 |
_bMcGraw-Hill/Irwin _c2003. |
||
| 942 |
_cBK _oHF5415.135 Cra. |
||
| 999 |
_c6987 _d6987 |
||