| 000 | 00505 a2200169 4500 | ||
|---|---|---|---|
| 005 | 20230607143135.0 | ||
| 050 |
_aHF5821 _bOgu. |
||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
||
| 501 | _a11909 | ||
| 650 | _aAdvertising. | ||
| 650 | _aAdvertising media planning. | ||
| 700 | _aAllen, Chris J.; Semenik, Richard J. | ||
| 250 | _a3rd ed. | ||
| 260 |
_bSouth-Western _c2003. |
||
| 942 |
_cBK _oHF5821 Ogu. |
||
| 999 |
_c7194 _d7194 |
||