000 00495 a2200157 4500
005 20230607143218.0
050 _aHF5415.55
_bTem.
100 _aTemporal, Paul.
245 _aRomancing the customer : maximizing brand value through powerful relationship management /
_cPaul Temporal and Martin Trott.
501 _a12133
650 _aRelationship marketing.
650 _aBrand name products - Marketing.
700 _aTrott, Martin
260 _bJ. Wiley
_c2001.
942 _cBK
_oHF5415.55 Tem.
999 _c7392
_d7392