000 00537 a2200181 4500
005 20230607143223.0
050 _aHF6161
_bB4Fra.
100 _aFrankel, Alex.
245 _aWordcraft : the art of turning little words into big business /
_cAlex Frankel.
501 _a12156
650 _aBrand name products - Case studies.
650 _aBusiness names - Case studies.
650 _aAdvertising.
650 _aMarketing.
650 _aCreative ability in business.
260 _bCrown Publishers
_c2004.
942 _cBK
_oHF6161 B4Fra.
999 _c7412
_d7412