000 00532 a2200169 4500
005 20230607143232.0
050 _aHF5415.135
_bKer.
100 _aKerin, Roger A.
245 _aStrategic marketing problems : cases and comments /
_cRoger A. Kerin, Robert A. Peterson.
501 _a12200
650 _aMarketing - Decision-making - Case studies.
650 _aMarketing - Management - Case studies.
700 _aPeterson, Robert A.
250 _a10th ed.
260 _bPearson/Prentice Hall
_c2004.
942 _cBK
_oHF5415.135 Ker.
999 _c7451
_d7451