000 00580 a2200181 4500
005 20230607143232.0
050 _aHD9980.5
_bLov.
100 _aLovelock, Christopher H.
245 _aServices marketing : people, technology, strategy /
_cChristopher Lovelock, Jochen Wirty.
501 _a12205
650 _aService industries - Asia - Marketing.
650 _aService industries - Asia - Management.
650 _aCustomer services - Asia - Marketing.
700 _aWirtz, Jochen
250 _a5th ed.
260 _bPearson/Prentice Hall
_c2004.
942 _cBK
_oHD9980.5 Lov.
999 _c7455
_d7455