000 00474 a2200169 4500
005 20230607143325.0
050 _aHF5415
_bPer.
100 _aPerreault, William D.
245 _aBasic marketing : a global-managerial approach /
_cWilliam D. Perreault, E. Jerome McCarthy.
501 _a12510
650 _aMarketing.
700 _aMcCarthy, E. Jerome
250 _a15th ed.
260 _bMcGraw-Hill/Irwin
_c2005.
520 _aIncludes CD-ROM.
942 _cBK
_oHF5415 Per.
999 _c7722
_d7722