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| 005 | 20230607143344.0 | ||
| 050 |
_aHF5415 _bKum. |
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| 100 | _aKumar, Nirmalya. | ||
| 245 |
_aMarketing as strategy : understanding the CEO's agenda for driving growth and innovation / _cNirmalya Kumar. |
||
| 501 | _a12594 | ||
| 650 | _aMarketing. | ||
| 650 | _aStrategic planning. | ||
| 260 |
_bHarvard Business School Press _c2004. |
||
| 942 |
_cBK _oHF5415 Kum. |
||
| 999 |
_c7791 _d7791 |
||