000 00426 a2200145 4500
005 20230607143357.0
050 _aHB615
_bKoe.
100 _aKoehn, Nancy F.
245 _aBrand new : how entrepreneurs earned consumer's trust from Wedgwood to Dell /
_cNancy F. Koehn.
501 _a12650
650 _aEntrepreneurship.
650 _aBusinesspeople.
260 _bHarvard Business School Press
_c2001.
942 _cBK
_oHB615 Koe.
999 _c7840
_d7840