000 00384 a2200157 4500
005 20230607154338.0
050 _aHF5415
_bMar.
245 _aMarketing /
_cRoger A. Kerin..... [ et al. ].
501 _a13151
650 _aMarketing.
700 _aKerin, Roger A.
250 _a8th ed.
260 _bMcGraw-Hill/Irwin
_c2006.
520 _aIncludes CD-ROM.
942 _cBK
_oHF5415 Mar.
999 _c8296
_d8296