000 00590 a2200169 4500
005 20230607154358.0
050 _aHD9980.5
_bWir.
100 _aWirtz, Jochen.
245 _aServices marketing in Asia : a case book /
_cJochen Wirtz, Christopher Lovelock.
501 _a13237
650 _aService industries - Asia - Marketing - Case studies.
650 _aService industries - Asia - Management - Case studies.
650 _aCustomer services - Asia - Marketing - Case Studies.
700 _aLovelock, Christopher
260 _bPearson/Prentice Hall
_c2005.
942 _cBK
_oHD9980.5 Wir.
999 _c8377
_d8377