000 00415 a2200157 4500
005 20230607154411.0
050 _aHF5415.2
_bAak.
100 _aAaker, David A.
245 _aMarketing research /
_cDavid A. Aaker, V. Kumar, George S. Day.
501 _a13317
650 _aMarketing research.
700 _aKumar, V.; Day, George S.
250 _a8th ed.
260 _bJ. Wiley
_c2004.
942 _cBK
_oHF5415.2 Aak.
999 _c8451
_d8451