000 00382 a2200133 4500
005 20230607154600.0
050 _aHF5415
_bDow
100 _aDowling, Grahame R.
245 _a(The) art and science of marketing : marketing for marketing managers /
_cGrahame R. Dowling.
501 _a13830
650 _aMarketing
260 _bOxford University Press
_c2004.
942 _cBK
_oHF5415 Dow
999 _c8914
_d8914