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| 050 |
_aHD69 _bB7For |
||
| 100 | _aFord, Kevin | ||
| 245 |
_aBrands laid bare : using market research for evidence-based brand management / _cKevin Ford. |
||
| 501 | _a13916 | ||
| 650 | _aBrand name products | ||
| 650 | _aBrand name products - Marketing | ||
| 650 | _aBrand name products - Management | ||
| 650 | _aCustomer relations - Management | ||
| 260 |
_bJ. Wiley _c2005. |
||
| 942 |
_cBK _oHD69 B7For |
||
| 999 |
_c8995 _d8995 |
||