000 00419 a2200145 4500
005 20230607154722.0
050 _aHF5415
_bKas
100 _aKashani, Kamran
245 _aBeyond traditional marketing : innovations in marketing practice /
_cKamran Kashani, Jacques Horovitz ... [et al.].
501 _a14188
650 _aMarketing
700 _aHorovitz, Jacques
260 _bJ. Wiley
_c2005.
942 _cBK
_oHF5415 Kas
999 _c9244
_d9244