000 00412 a2200145 4500
005 20230607132004.0
050 _aHD9980.5
_bBat.
100 _aBateson, John E. G.
245 _aManaging services marketing : text and readings /
_cJohn E. G. Bateson.
501 _a3134
650 _aService industries - Marketing - Management.
250 _a2nd. ed.
260 _bDryden Press
_c1991.
942 _cBK
_oHD9980.5 Bat.
999 _c925
_d925