| 000 | 00626 a2200193 4500 | ||
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| 005 | 20230607154724.0 | ||
| 050 |
_aHD69 _bB7Kel |
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| 245 |
_aKellogg on branding : the marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins. |
||
| 501 | _a14197 | ||
| 650 | _aBrand name products | ||
| 650 | _aBrand name products - Marketing | ||
| 650 | _aBrand name products - Management | ||
| 650 | _aCustomer relations - Management | ||
| 700 | _aCalkins, Tim | ||
| 700 | _aKellogg School of Management | ||
| 700 | _aTybout, Alice M. | ||
| 260 |
_bJ. Wiley _c2005. |
||
| 942 |
_cBK _oHD69 B7Kel |
||
| 999 |
_c9253 _d9253 |
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