| 000 | 00471 a2200145 4500 | ||
|---|---|---|---|
| 005 | 20230607154732.0 | ||
| 050 |
_aHD69 _bB7Kum |
||
| 100 | _aKumar, Nirmalya | ||
| 245 |
_aPrivate label strategy : how to meet the store brand challenge / _cNirmalya Kumar, Jan-Benedict E. M. Steenkamp. |
||
| 501 | _a14238 | ||
| 650 | _aBrand name products - Marketing | ||
| 700 | _aSteenkamp, Jan-Benedict E. M. | ||
| 260 |
_bHarvard Business School Press _c2007. |
||
| 942 |
_cBK _oHD69 B7Kum |
||
| 999 |
_c9291 _d9291 |
||