| 000 | 00527 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607154812.0 | ||
| 050 |
_aHF5415.13 _bMul |
||
| 100 | _aMullins, John W. | ||
| 245 |
_aMarketing management : a strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Harper W. Boyd |
||
| 501 | _a14424 | ||
| 650 | _aMarketing - Management | ||
| 700 | _aWalker, Orville C. | ||
| 700 | _aBoyd, Harper W. | ||
| 700 | _aTitle | ||
| 250 | _a6th ed. | ||
| 260 |
_bMcGraw-Hill / Irwin _c2008 |
||
| 942 |
_cBK _oHF5415.13 Mul |
||
| 999 |
_c9455 _d9455 |
||