| 000 | 00700 a2200217 4500 | ||
|---|---|---|---|
| 005 | 20230607154818.0 | ||
| 050 |
_aHF5415.32 _bOsh |
||
| 100 | _aO'Shaughnessy, John | ||
| 245 |
_a(The) marketing power of emotion / _cJohn O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
||
| 501 | _a14468 | ||
| 650 | _aConsumer behavior | ||
| 650 | _aConsumers - Psychology | ||
| 650 | _aMarketing - Psychological aspects | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 650 | _aDecision making - Psychological aspects | ||
| 650 | _aEmotions - Economic aspects | ||
| 700 | _aO'Shaughnessy, Nicholas Jackson | ||
| 700 | _aTitle | ||
| 260 |
_bOxford University Press _c2003 |
||
| 942 |
_cBK _oHF5415.32 Osh |
||
| 999 |
_c9494 _d9494 |
||