000 00550 a2200181 4500
005 20230607154830.0
050 _aHF5414
_bPir
100 _aPires, Guilherme D.
245 _aEthnic marketing : accepting the challenge of cultural diversity /
_cGuilherme D. Pires and P. John Stanton
501 _a14528
650 _aMarketing - Social aspects
650 _aConsumers behavior - Cross-cultural studies
650 _aMarketing - Management
700 _aStanton, P. John
700 _aTitle
260 _bThomson
_c2005
942 _cBK
_oHF5414 Pir
999 _c9543
_d9543