| 000 | 00511 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607154925.0 | ||
| 050 |
_aHF5823 _bClo |
||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
||
| 501 | _a14791 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBaack, Donald | ||
| 250 | _a3rd ed. | ||
| 260 |
_bPearson/Prentice Hall _c2007 |
||
| 942 |
_cBK _oHF5823 Clo |
||
| 999 |
_c9788 _d9788 |
||