| 000 | 00489 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607154930.0 | ||
| 050 |
_aHF5823 _bShi |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
||
| 501 | _a14821 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 700 | _aTitle | ||
| 250 | _a7th ed. | ||
| 260 |
_bThomson / South-Western _c2007 |
||
| 942 |
_cBK _oHF5823 Shi |
||
| 999 |
_c9814 _d9814 |
||