000 | 00483 a2200157 4500 | ||
---|---|---|---|
005 | 20230607154938.0 | ||
050 |
_aHF5415.13 _bSmi |
||
100 | _aSmith, Brian D. | ||
245 |
_aMaking marketing happen : how great companies make strategic marketing planning work for them / _cBrian D. Smith |
||
501 | _a14876 | ||
650 | _aMarketing - Planning | ||
650 | _aMarketing - Management | ||
700 | _aTitle | ||
260 |
_bElsevier / Butterworth-Heinemann _c2005 |
||
942 |
_cBK _oHF5415.13 Smi |
||
999 |
_c9865 _d9865 |