000 00483 a2200157 4500
005 20230607154938.0
050 _aHF5415.13
_bSmi
100 _aSmith, Brian D.
245 _aMaking marketing happen : how great companies make strategic marketing planning work for them /
_cBrian D. Smith
501 _a14876
650 _aMarketing - Planning
650 _aMarketing - Management
700 _aTitle
260 _bElsevier / Butterworth-Heinemann
_c2005
942 _cBK
_oHF5415.13 Smi
999 _c9865
_d9865