Parente, Donald E.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente - 4th ed. - Thomson/South-Western 2006
15158
Advertising campaigns
Communication in marketing
HF5837 / Par
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente - 4th ed. - Thomson/South-Western 2006
15158
Advertising campaigns
Communication in marketing
HF5837 / Par