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Advertising campaign strategy : a guide to marketing communication plans / (Record no. 10127)

000 -LEADER
fixed length control field	00460 a2200157 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155111.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5837
Item number	Par
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Parente, Donald E.
245 ## - TITLE STATEMENT
Title	Advertising campaign strategy : a guide to marketing communication plans /
Statement of responsibility, etc.	Donald E. Parente
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Thomson/South-Western
Date of publication, distribution, etc.	2006
501 ## - WITH NOTE
With note	15158
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising campaigns
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5837 Par
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-10-04
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2007-10-04

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	05.10.2007		HF5837 Par	H011851		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	05.10.2007		HF5837 Par	H011852		07.06.2023	Open Book Shelf