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Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. - McGraw-Hill 2009

16098

Subjects--Topical Terms:
Service industries - Marketing
Customer services - Marketing

LC Class. No.: HD9980.5 / Zei

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