Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DPublication details: McGraw-Hill 2009Edition: 5th edSubject(s): Service industries - Marketing | Customer services - MarketingLOC classification: HD9980.5 | Zei
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