Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud - 4th ed. - Prentice Hall/Financial Times 2008
16414
Target marketing
Marketing - Management
HF5415.127 / Hoo
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud - 4th ed. - Prentice Hall/Financial Times 2008
16414
Target marketing
Marketing - Management
HF5415.127 / Hoo