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Marketing strategy and competitive positioning / (Record no. 11329)

000 -LEADER
fixed length control field	00542 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155645.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.127
Item number	Hoo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hooley, Graham J.
245 ## - TITLE STATEMENT
Title	Marketing strategy and competitive positioning /
Statement of responsibility, etc.	Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Prentice Hall/Financial Times
Date of publication, distribution, etc.	2008
501 ## - WITH NOTE
With note	16414
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Nicoulaud, Brigitte
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.127 Hoo
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2008-12-06
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2008-12-06

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	06.12.2008		HF5415.127 Hoo	H013448		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	18.03.2009		HF5415.127 Hoo	H013820		07.06.2023	Open Book Shelf