Smith, Brian D.
Creating market insight : how firms create value from market understanding / Brian D. Smith, Paul G. Raspin - J. Wiley 2008
16517
Marketing - Management
Marketing - Planning
Problem solving
Organizational effectiveness
HF5415.13 / Smi
Creating market insight : how firms create value from market understanding / Brian D. Smith, Paul G. Raspin - J. Wiley 2008
16517
Marketing - Management
Marketing - Planning
Problem solving
Organizational effectiveness
HF5415.13 / Smi